Search Engine Optimization (SEO for short) must be one of the most misunderstood subjects on Earth. Sometimes it seems that I encounter people who misunderstand it every single day!
Such a high level of misunderstanding inevitably leads to mistakes. And there are 3 SEO mistakes that I see repeated over and over again. They are…
- Lack of keyword research
- Low keyword density
- Worthless link-building
As mistakes go, this is about as bad as it gets. So let’s take a look at each SEO mistake and find out how to avoid it.
Lack of keyword research
SEO works by focussing the content of a page on a particular keyword. The objective is to have that particular keyword stand out to Google.
The question every sight owner must ask is How do I know I’m focusing on the right keyword? The last thing you want to do is invest hours of time on a keyword that nobody actually types into Google.
Discovering the best search term (i.e. keyword phrase) for any given page is the job of keyword research. And for the most part, it can be done using Google’s Keyword Analysis Tool.
Low Keyword Density
Keyword Density refers to the number of times a particular keyword phrase occurs within a web page relative to all other words on the page. This ratio is called a Keyword Density Score.
If the targeted keyword doesn’t appear more frequently than other common words on the page, it won’t stand out to Google. And as a result, the site won’t be indexed for the keyword you’re aiming to focus on.
The tool you need to check the Keyword Density of any given web page is called a Keyword Density Report. This will tell you at a glance whether or not your page is up to snuff.
Links from external sites are the life-blood of SEO. In general terms, the more links you get to your site the better. Having said that, some links are worth more than others. And some links are worth nothing at all.
A smart webmaster will seek links that come from sites that…
- Have a Google PageRank of 3 or more
- Contain content that is related or relevant in some way to the web page being linked to
- Delivers context to the site being linked to
For example, this Ballroom Dancing link delivers context to the site I’m linking to. This is because the the keyword phrase Ballroom Dancing appears as the clickable text within the link.
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