Use Google Search to Track Your Tutorial Usage

by SBA on June 26, 2009 · 12 comments

You just can't hide from Google! I told you there is an answer to the question,

bwsblackquoteHow will I know who has grabbed my button?

My post about turning your button into a free billboard, recommended you place a unique search term in the image 'Alt=' attribute, like "BWS tips button." Google will index those words whenever it crawls any blogs that display your button image! A Google search for those keywords can let you know exactly which blogs are displaying your button.

How to setup the tracking keywords

The 'alt=' attribute is part of any image you add to your site. Normally the alt value is blank, but you should always add a description. The tag stands for "alternative text." If the image fails to load, visitors see the alt value instead.  For SEO purposes, the alt value can help bring new visitors just from the image indexing.

The code for our grab button uses this alt value:

<img border="0" src="http://farm4.static ..." alt="BWS tips button"></a>

How to Search for results

  1. Use Google search
    Use google.com to key in the unique keywords "BWS tips button"  or whatever you are using for your tracking. Press 'go' to get search results.
    searchgoogleThe words must be in quotes to find what you want!
  2. Use Google alert
    You can also set up a Google Alert and get e-mail alerts whenever someone grabs your button.  An alert is simply the relevant Google results based on the parameters you set (see box below). Actually, you see the same results as the Google search, but the email lists only the current time period.

    google alert box

LONDON - APRIL 13: (FILE PHOTO) In this photo...
Image by Getty Images via Daylife

BWS Results

Our search for "BWS tips button" returned 8 pages. Most of them are not displaying our button image :cry: and may not have left a comment on the post but I can tell they used the tutorial code.  That's a good thing, since we want our efforts to be useful. Apparently, they copied the code, changed to their image and blog urls but forgot to change the Alt words! :oops:

So as a public service announcement, these folks need to change their grab box code:

BWS tips button BWS tips button BWS tips button BWS tips button

See the full list here --- Results 1 to 73 for "bws tips button" (opens in new window.)

Summary

This tracking works only if the visitor copies tutorial code/html that contains the unique keywords ensuring a Google index.  That's very easy with any grab my button scrollbox. But you can embed other words that you want to track within the html that is copied by the reader. For a Blogger Table of  Contents tutorial, I gave everyone a paragraph to use, explaining to their visitors how their new table works. When I search on those words, I see who has installed my code!

Normally, post comments are the only way you know someone will use your tutorial code. However, for those shy visitors we now have a tracking tool in our arsenal for the new question:

bwsblackquoteHow will I know who has grabbed my tutorial?

Armed with that list, we can start visiting blogs and making contact. You can't escape now. 8-)

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About Writer [Blogging With Success]About Author SBA is a web designer and co-founder of BloggingWithSuccess. She publishes BPWebNews a place for many Blogspot tips and tricks. You can also find her on Twitter. Read SBA's other posts. She's also published a couple of guest posts.

{ 12 comments }

Damion Turvey December 9, 2010

great post. thank you for sharing!

Sprueche May 19, 2010

Hello from Germany! May i quote a post a translated part of your blog with a link to you? I've tried to contact you for the topic Use Google Search to Track Your Tutorial Usage, but i got no answer, please reply when you have a moment, thanks, Sprueche

SBA May 20, 2010

Hi. sorry you message may have been trapped in spam. Sure, many bloggers quote from other articles as part of their own posts, and use a link back. thanks for asking.

Am July 25, 2009

LOL, I didn't know your site existed, I got the information from a friend, but thanks to your incoming link I now know and I removed your information from it. Keep up the good work!

SBA July 26, 2009

Remember, be careful of accepting images from friends — that's how viruses get started. LOL, just kidding. Apparently you just added a new image on your site with the correct alt tag. But you don't have a scroll box with html for friends to actually put the button on their blogs — see our tutuorial on grab my button, promote my blog

— that reminds me, you might want to add a search box since I remember commenting on the 'help me decide which header design…' post. However, I couldn't find it…. Also your lady bug would make a great favicon instead of the WP symbol!

Am July 26, 2009

You've listed a lot of good suggestions, please feel free to come and put all those things into motion for me thus saving me the trouble and could you build me a background and install it too tee hee. We could be BFF's for life! Thanks for all the good information.

SBA July 26, 2009

LOL, you're welcome. I followed you on Twitter (under my sbanow id) so I can keep an eye on you.

teratips July 2, 2009

really great post

Creative Junkie June 28, 2009

I need to change the code on my button so I can track how many people have used it – it's on my TO-DO list which is about 2.3 miles long as I type this.

SBA June 28, 2009

Hi, we missed you! I know you didn't put it at the end of that long list, did you? If so a bump is in order!

Eddie Gear June 27, 2009

Hi there,

That is a very interesting fact. Thanks for sharing this. Is it possible that you can have a small youtube video or something that shows exactly what you do or how you do it, more like a Tutorial.

Cheers,

Eddie Gear

SBA June 28, 2009

Eddie, I updated the post to show the steps to track and find search results. In a private email you suggested using Adobe Captivate for video tutorials. That type of eLearning software is a bit outside our budget right now. Thanks as always for keeping us on our toes and looking at all possibilities for a better reader experience.

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