When it comes to earning through your blogs, one of the most challenging tasks would be to determine the niche of your blog and the audience you are most likely to target. Earning income through blogs is like starting a business. One of the first steps in going into a successful business venture is to do a demographic study. In a blogger’s point of view, consider what niche you want to focus on and the audience you want.
Focusing on your blog niche:
Coming up with your blog’s niche is completely to your preference. It may be something that you like, something that you do for a living or a hobby of yours. For example, if you’re a fan of fighting sports, you could make that into your blog niche. Since it’s a broad category, you could write about martial artists, fighting styles and references, video demonstrations, etc. Take into consideration that you have to be consistent with your content. Don’t make an off topic post unless you really have to. The reason for this consistency is that affiliate programs are very strict when it comes to your blog’s content. Often times, if you’ve used of paid post or paid reviews, chances are affiliate sites that are checking your site will consider you as a SPLOG (Spam Blog).
Your audience:
Coming up with your niche will also rely on what audience you are willing to target. Since they are your readers, I suggest you choose a niche that will also draw the attention of your targeted niche and at the same time draw the attention of other readers outside your target audience. Your site traffic will rely mostly on your readers. Keeping their attention to your blog is of high importance if you really want to be successful in earning through your blog. John Chow, one of the highest earning blogger of all time, said “I make money online by telling people how to make money online”.
It’s all about balancing between your preference and your target audience. Often times, your niche will determine your audience as well. With a little dedication and perseverance, you’ll be earning in no time.
What is your niche? Leave a comment letting us know.
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{ 7 comments… read them below or add one }
I was lucky enough to find my niche right at the beginning of my blog … mine is probably what’s known as a “mommy” blog but I think it’s edgier and funnier.
I think finding your niche is crucial. If you’re trying to please everyone, you run a high risk of pleasing no one.
Good topic! Thanks for the constructive advice, it is greatly appreciate. Keep the posts coming!
My niche is Blogging tips, I don’t intend to make a lot of money by blogging. I just enjoy helping others out.
@Larry
a very noble effort at helping others out with your niche.
@CJ
i couldnt agree with you more about pleasing everybody.
went through the whole post with full concentration! i had been told by fellow bloggers who are friends too , that i should stick to the niche! since my blog named “poetic cries”, deals with the poetic sense and depth of poets and lyrics,its also based on music plagiarism! music analysis, listening pleasures,love and relationships, and lifestyle as well as motivational and social issues too! its just my medium of expressing myself, is there any chance of earning through such a theme less blog!
@Pulkit – I would not call your blog themeless. There are niches for personal blogs. And you can monetize as long as you balance content (the reasons your readers are loyal) with ads and other forms of monetizing. You need a good following and continue to promote traffic using social networks, etc. If you think you have too many topics then make sure you have good categories for visitors to search! You can also have a second blog that is more geared to monetizing — use the two to send links back and forth. You might experiment with something small and see the reaction.
The best way for a blogger to find his niche is to sit down and make a list of his interests and hobbies. Anything from gardening to wind surfing is great.